AI Literacy for Employers
We designed a landing page for an AI Literacy Workshop Series for Employers, funded by the Government of Alberta. The five-part workshop series helps employers build practical, responsible AI knowledge across their organizations.
The page needed to explain a complex program clearly, establish trust, and help employers understand whether the series was relevant to their organization.
AI can feel technical, unfamiliar, and high-stakes for employers. The workshop included detailed learning topics, but the landing page needed to help visitors quickly understand:
- Who the workshop was designed for
- What they would learn over three days
- Why AI literacy matters to their organization
- How responsible AI, privacy, and ethics were addressed
- How to register or learn more
Design question: How might we make a detailed three-day AI workshop feel approachable, credible, and useful for employers with different levels of AI experience?
Before designing the page, we reviewed the market for AI learning programs, employer training, and workforce development resources.
What we looked at
- AI training programs offered to businesses and employers
- Government-funded workforce development initiatives
- AI literacy and digital-skills learning platforms
- Common landing-page patterns used for workshop registration
- Employer concerns around responsible AI adoption
Key findings
We created the page around four goals:
1.
Make the program easy to understand quickly
Clearly explain who it is for, what participants will learn, and why it matters.
2.
Build trust
Highlight Government of Alberta funding and reinforce the program’s focus on ethical, responsible AI.
3.
Show a clear learning journey
Present the five workshops as a progression—from foundational AI literacy to strategic organizational adoption.
4.
Support conversion
Make the next step, such as registering or learning more, visible and easy to complete.
The landing page positioned AI literacy as more than tool training. It presented it as an organizational capability built on critical thinking, ethical decision-making, data awareness, and workforce planning.
A key learning from this project was that employers require practical, workplace-relevant guidance on AI rather than technical theory alone. They needed clear examples, actionable takeaways, and a straightforward understanding of how AI could support their organizational goals. Trust was also a critical consideration; therefore, the landing page needed to clearly communicate the program’s focus on responsible AI use, including privacy, bias, ethics, and workforce impact.